I don't think outside the box; I think of what I can do with the box

My Leadership Style:
 

I lead by painting the destination first, then trusting my team to help find the best way there. My role as creative lead isn't to dictate every pixel or decision — it's to hold a clear, compelling vision of what we're building and why it matters, then create the conditions for great work to happen around it.
 

I believe the strongest creative work comes from teams who understand the intent behind a brief, not just the deliverables. So I invest early in aligning everyone around the bigger picture — the story we're telling, the problem we're solving, the feeling we want people to walk away with. From there, I give people room to bring their own perspective and expertise to the table, and I step in as a sounding board, editor, and advocate rather than a gatekeeper.

I also pay attention to what each designer loves doing best, and I try to give them projects that let them lean into that — playing to people's strengths tends to produce their strongest work. But every so often, I'll intentionally mix things up — asking a designer to stretch into a new skill or take on something outside their usual lane. It keeps the work from going stale, and it's often where people surprise themselves.

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This approach, means projects stay grounded in a clear idea from day one, but never feel like they're missing the team's creative fingerprint. It's collaborative, but with a strong point of view driving it forward — while still leaving room to grow.

 

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