Make Your Break Campaign

Client: Wyndham Hotels & Resorts
Role: Lead Designer / Strategy

 

As Lead Designer, I developed the creative strategy and visual direction for Wyndham Hotels & Resorts' 2019 Make Your Break spring campaign.

The strategy centered around the idea that spring break means something different to every traveler. Whether guests were planning a beach vacation, a mountain escape, or a weekend getaway, Wyndham offered the flexibility to experience spring break their way. To support this message, I created a dual-imagery concept that paired contrasting travel destinations with the campaign headline, reinforcing that there is no one-size-fits-all spring break.

 

I designed and presented the campaign concept along with a comprehensive creative system that demonstrated how the idea could scale across multiple marketing channels. The campaign was ultimately executed across 18+ Wyndham hotel brands and adapted for email marketing, social media, digital display advertising, web assets, and additional promotional materials. 

The email examples below highlight how the visual strategy and messaging worked together to encourage customers to book the spring break they wanted while taking advantage of Wyndham's promotional savings. Additional examples show how the campaign was translated across social media and digital banner ads, maintaining a consistent visual identity throughout the customer journey.