By Wyndham
Client: Wyndham Hotels & Resorts All brands
Role: Design Direction / Designer
The By Wyndham Campaign shows the breadth of the Wyndham Brands. Wyndham properties are all over the country and world. I was responsible for pulling imagery options for all brands, as well as lead designer to oversee all the banner ads. I sat in on many meetings to steer the designs in the correct direction with the agency and make banners for all the brands. We had some pretty aggressive timelines, but we got it all done.
The team and I created a ton of Display banners for this campaign for each brand. We also had an overarching set that completed as well to encompass all brands. We used one banner set as a template for all brands to use to carry through the campaign feel. The brand imagery was meticulously pulled to show the brand personality shine through. Below is an example of our brands.
